快活视频

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Minor in
Marketing

The Minor in?Marketing provides a great introduction to business, marketing and behaviour. It gives you the foundations to understanding marketing in a real world concept to support your future goals.

Please note, this minor is not available for students majoring in Business Management.

Programme Structure

An undergraduate may complete the requirements of one major and one minor and receive one US degree. A minor is an optional subject of specialisation within the undergraduate degree, which must be outside of the undergraduate major course of study and consist of at least 18 US /72 UK credits. A minor may not be completed independent of an undergraduate degree.

Undergraduates who add a minor to their major degree programme will normally need to complete more than the minimum 120 US/480 UK credits required for graduation. The normal course load for a full-time undergraduate student is 15-16 US/60-64 UK credits a semester. The minimum full-time undergraduate course load is 9 US/36 UK credits a semester.

Minor in Marketing

US Credits

UK Credits

  • MGT 3200 Foundations of Business

    An introductory survey course designed to introduce students to the principles and functions of a business. The various functional areas of business will be discussed, including economic systems, small business, management, human relations, marketing, accounting and finance. The course will also review the role of businesses in society and business ethics.

3 12
  • MGT 4100 Introduction to Management

    This course is designed to provide a foundation of knowledge on the subject of management. We discuss the functions, tasks and responsibilities of managers. The assignments, projects, and exercises are designed to, in addition to providing a deeper understanding of what management is, challenge students to hone their teamwork and business communication skills.

3 12
  • MKT 5200 Principles of Marketing

    The course introduces students to the principles and operations of marketing. Course work includes an in-depth analysis of the strategic role marketing plays in contemporary business from new product development, marketing research and target marketing to consumer behavior analysis, advertising and promotion and personal selling activities. Each variable of the marketing mix will be covered in detail and the macro and micro business environment will be assessed for their impact on marketing planning. Lectures, discussion topics, case studies, videos and practical exercises are used to cover the course material. Prerequisite: For Business Administration majors: Completion of the 快活视频 core, MGT 4205, MTH 4120, and MGT 5210. For Communication majors: MGT 4200 with a minimum grade achieved of C, and COM 5200.

3 12
plus THREE Level 5 / 6 with MKT prefix Minimum of 9 Minimum of 36
Minor Requirements 18 72

The University reserves the right to cancel or replace programmes and/or courses for which there is insufficient enrolment or concerns about academic standards, or for which the University cannot provide adequate teaching resources. Reasonable and appropriate effort is made to ensure that the content of courses corresponds with the descriptions in the University’s Programme and Course Listings.

For more detailed information on each of the course specifications, please visit our webpage here.

What is the Liberal Arts?

We understand that not everyone is familiar with the Liberal Arts education system. That is why we have produced a short guide explaining the structure at 快活视频 as well as the benefits.

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What our students say

“I graduated from 快活视频 in 2011 with my degree in BA Business Administration: Marketing and a Minor in Theatre. I chose to study at 快活视频 because of its location and international experience. During my time at 快活视频, my favourite lecturer was Dr. Barclay for the reason that he was the best professor of theatre. Dr. Barclay had the best capability of grabbing my attention and keeping me interested. In every one of his classes, I learned something new.

My time at 快活视频 prepared me for my career path through the willingness of the professors. They are always willing to give advice on which career path to take and whether your current path is the correct one.”

– Piet Coelewij, Marketing