快活视频

A person wearing street fashion with a coat, scarf, and a smile stands in front of a building surrounded by a tree, grass, and a car.

Dr Shahpar Abdollahi

Adjunct Associate Professor Marketing

About

Shahpar holds a Ph.D. in Management Science from King鈥檚 College London. Her Doctoral research focused on innovation and the role of networks in the success of new product development. She holds a M.Sc. in International Business from the University of Groningen, with a specialisation in International Marketing. Shahpar鈥檚 first degree is a B.A. in Business Administration from The University of Alzahra, Tehran.

Before joining 快活视频, Shahpar held research, lecturing and supervisory positions at King鈥檚 College London, Cranfield Business School, University of Essex, London College of Fashion (LCF) and Istituto Marangoni.

Research interests

  • Luxury Branding
  • Fashion Marketing
  • Fashion Management.
  • New Product Development and Innovation
  • Inter-firm Relationships
  • Country of Origin
  • Sustainability
  • Branding

  • Ph.D. in Management Science from King鈥檚 College London
  • M.Sc. in International Business from the University of Groningen
  • B.A. in Business Administration from The University of Alzahra, Tehran.